Redefine tomorrow
Solyxa is a creative strategy firm that future-proofs powerful brands.

Adapt your brand to current & future generations

Many companies are facing...

Our strategic brand positioning process is not about predicting the future; it’s about engineering it. By harnessing design & technology, we empower your brand to lead into the future with clarity. Through a series of research phases and workshops, we collaboratively build a strong understanding of your brand’s current and ideal future positioning.

The outcome is a strategic brand positioning deck that focuses on distilling your brand’s essence and defines a compelling vision for your brand.

Our strategic brand positioning methodology

Phase 1

Research & Analysis

Initial Brand Assessment

Our team at Solyxa analyzes your current brand positioning—its essence, personality, and existing vision—to identify strengths and areas for growth.

Cultural & Emerging Tech Research

We begin with a deep dive into cultural macro shifts and specific micro trends affecting your industry, gathering data and insights that form the foundation of our strategy development.

Phase 2

Strategic Workshops

Brand Essence Workshop

Discover and define the core values, personality, and unique attributes that form the foundation of your brand’s identity.

Emerging Patterns Workshop

Explore cultural macro shifts and emerging technological trends to anticipate future opportunities and challenges in your industry.

Visioning & Backcasting Workshop

Envision your brand’s ideal future state and strategically map out the steps needed to achieve this long-term vision.

Phase 3

Strategy Development

Dual Concept Development

Our team drafts two distinct strategic concepts based on insights from our workshops, focusing on enhancing brand positioning and resilience.

Iteration & Finalization

After presenting the initial concepts, we refine your chosen strategy through further iterations, ensuring every aspect is aligned with your long-term goals.

Phase 4

Future Vision Deck

Research & Analysis Summary

Summarizes the in-depth research, including cultural macro shifts and emerging tech trends, that formed the foundation of our strategy development.

Workshop Log

Documents the key discussions, decisions, and outcomes from the 3 strategic workshops.

Strategic Blueprint

Outlines the custom brand positioning strategy tailored to your brand, detailing actionable steps and long-term vision to guide your future growth.

Follow-Up

Ongoing Support

To ensure the strategy remains effective and adaptable, we offer continuous monitoring and iterative updates, adapting your strategy to meet changing conditions and new opportunities.

Redefine tomorrowSolyxa is a creative strategy firm that future-proofs powerful brands.

Redefine tomorrow
Solyxa is a creative strategy firm that future-proofs powerful brands.